Environmental marketing
Michael Jay Polonsky (editor) Alma T. Mintu-Wimsatt (editor)
Environmental marketing strategies, practice, theory and research - Mumbai Jaico Publishing House 2004 - xxii, 415 p. : ill. ; 25 cm.
Include index.
1560249277 (hb) 8179923800 (hb)
Green marketing
Product management--Social responsibility of business--Marketing role--Business philosophy--Environmental marketing--Reverse channel systems--FMS
658.802 / ENV
Environmental marketing strategies, practice, theory and research - Mumbai Jaico Publishing House 2004 - xxii, 415 p. : ill. ; 25 cm.
Include index.
1560249277 (hb) 8179923800 (hb)
Green marketing
Product management--Social responsibility of business--Marketing role--Business philosophy--Environmental marketing--Reverse channel systems--FMS
658.802 / ENV