Consumer behavior
Hawkins, Del I. Roger J. Best Kenneth A. Coney
Consumer behavior building marketing strategy - Boston McGraw-Hill 2004 - xxvi, 790 p. : ill. (col.) ; 25 cm.
0071214690 (pbk)
Consumer behavior
Market surveys--Marketing strategy--Internal influences--Consumer decision process--Consumer behavior--Marketing regulation--FMS
658.83420973 / HAW
Consumer behavior building marketing strategy - Boston McGraw-Hill 2004 - xxvi, 790 p. : ill. (col.) ; 25 cm.
0071214690 (pbk)
Consumer behavior
Market surveys--Marketing strategy--Internal influences--Consumer decision process--Consumer behavior--Marketing regulation--FMS
658.83420973 / HAW