Consumer behavior (Record no. 3698)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071214690 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83420973 |
| Author Mark | HAW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Hawkins, Del I. |
| -- | Roger J. Best |
| -- | Kenneth A. Coney |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| Sub Title | building marketing strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 790 p. |
| Illustrations | : ill. (col.) |
| Dimensions | ; 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behavior |
| -- | Market surveys |
| Keywords | Marketing strategy |
| -- | Internal influences |
| -- | Consumer decision process |
| -- | Consumer behavior |
| -- | Marketing regulation |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 2495.00 | 658.83420973 HAW | 4762 | 1 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 658.83420973 HAW | 4788 | 2 | Books |