International marketing
Czinkota, Michael R. Ilkka A. Ronkinen
International marketing - New York Harcourt College Publishers 2002 - xxxiii, 815 p. : ill. ; 27 cm.
0030330963 (pbk)
Marketing--International marketing--Marketing management--Global strategic planning--Marketing transitions--Economic environment--International communications--FMS
658.8 / CZI
International marketing - New York Harcourt College Publishers 2002 - xxxiii, 815 p. : ill. ; 27 cm.
0030330963 (pbk)
Marketing--International marketing--Marketing management--Global strategic planning--Marketing transitions--Economic environment--International communications--FMS
658.8 / CZI