International marketing (Record no. 3727)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00517nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030330963 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | CZI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Czinkota, Michael R. |
| -- | Ilkka A. Ronkinen |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Harcourt College Publishers |
| Date of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 815 p. |
| Illustrations | : ill. |
| Dimensions | ; 27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | International marketing |
| -- | Marketing management |
| -- | Global strategic planning |
| -- | Marketing transitions |
| -- | Economic environment |
| -- | International communications |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 225.00 | 658.8 CZI | 5132 | 2 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Purchased: | 658.8 CZI | 98184 | 3 | Books | ||||||
| NOT for LOAN | Al-Mizan Campus | Railway Hospital | Purchased | 4795.00 | 658.8 CZI | 5122 | 1 | Books | Reference |