Principles of marketing
Kotler, Philip Gary Armstrong
Principles of marketing - New Delhi Prentice-Hall of India 1999 - xvii, 635 p. : ill. ; 28 cm.
Include index.
(pbk)
Marketing-Principles--Strategic planning--Global marketing environment--Pricing products--Retailing and wholesaling--Online marketing--FMS
658.8 / KOT
Principles of marketing - New Delhi Prentice-Hall of India 1999 - xvii, 635 p. : ill. ; 28 cm.
Include index.
(pbk)
Marketing-Principles--Strategic planning--Global marketing environment--Pricing products--Retailing and wholesaling--Online marketing--FMS
658.8 / KOT