Principles of marketing (Record no. 3733)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00521nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| -- | Gary Armstrong |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Prentice-Hall of India |
| Date of publication | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 635 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing-Principles |
| Keywords | Strategic planning |
| -- | Global marketing environment |
| -- | Pricing products |
| -- | Retailing and wholesaling |
| -- | Online marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| DAMAGED | Al-Mizan Campus | Al-Mizan Campus | Purchased | 658.8 KOT | 2957 | 2 | Books | |||
| Main Campus | Main Campus | Purchased | 658.8 KOT | 5021 | 1 | Books |