Global marketing
Keegan, Warren J. Mark C. Green Mark C. Green
Global marketing - New Jersey Prentice-Hall 2000 - xxii, 594 p. : ill. (col.) ; 27 cm.
Marketing
Export marketing--Global economic environment--Global information systems--Global marketing segmentation--Product decisions--Pricing decisions--Global advertising--FMS
658.848 / KEE
Global marketing - New Jersey Prentice-Hall 2000 - xxii, 594 p. : ill. (col.) ; 27 cm.
Marketing
Export marketing--Global economic environment--Global information systems--Global marketing segmentation--Product decisions--Pricing decisions--Global advertising--FMS
658.848 / KEE