Global marketing (Record no. 3788)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00520cam a2200133 a 4500 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Author Mark | KEE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Keegan, Warren J. |
| -- | Mark C. Green |
| -- | Mark C. Green |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey |
| Name of publisher | Prentice-Hall |
| Date of publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 594 p. |
| Illustrations | : ill. (col.) |
| Dimensions | ; 27 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Export marketing |
| Keywords | Global economic environment |
| -- | Global information systems |
| -- | Global marketing segmentation |
| -- | Product decisions |
| -- | Pricing decisions |
| -- | Global advertising |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 658.848 KEE | 5019 | 1 | Books |