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Marketing

Evans, Joel R. Barry Berman

Marketing - New York Macmillan Publishing Company 1992 - xxvii, 737 p. : ill. ; 27 cm.

ISBN: 0023342501 (pbk)

Subjects--Topical Terms:
Marketing--Strategic planning--Marketing decisions--Consumer demographics--Promotion planning--Price planning--Marketing management--FMS

Dewey Class. No.: 658.8 / EVA

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