Marketing (Record no. 3935)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490cam a2200145 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0023342501 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | EVA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Evans, Joel R. |
| -- | Barry Berman |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Macmillan Publishing Company |
| Date of publication | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 737 p. |
| Illustrations | : ill. |
| Dimensions | ; 27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Strategic planning |
| -- | Marketing decisions |
| -- | Consumer demographics |
| -- | Promotion planning |
| -- | Price planning |
| -- | Marketing management |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 658.8 EVA | 2956 | 1 | Books |