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Advertising & sales promotion

S H H Kazmi Satish K Batra

Advertising & sales promotion - New Delhi Excel books 2004 - xiii, 633 p. : ill. ; 24 cm.

ISBN: 8174463941 (pbk)

Subjects--Topical Terms:
Sales promotion
Gifts-Sales promotion--Media planning--Media evaluation--Consumer behavior--Advertising--Marketing communications--FMS

Dewey Class. No.: 658.82 / KAZ

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