Advertising & sales promotion (Record no. 4018)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00491nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8174463941 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Author Mark | KAZ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | S H H Kazmi |
| -- | Satish K Batra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & sales promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Excel books |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 633 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Sales promotion |
| -- | Gifts-Sales promotion |
| Keywords | Media planning |
| -- | Media evaluation |
| -- | Consumer behavior |
| -- | Advertising |
| -- | Marketing communications |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Gul Jee Books | 325.00 | 658.82 KAZ | 5539 | 1 | Books |