Introduction to marketing
Mcdaniel, Carl Charles W. Lamb Joseph F. Hair
Introduction to marketing - Australia Thomosn South-Western 2006 - xxv, 736 p. : ill. ; 24 cm
8131501574 (pbk)
Marketing
Marketing-Management--Marketing environment--Decision making--Business marketing--Advertising--Public relations--Sales promotion--Personal selling--FMS
658.8 / MCD
Introduction to marketing - Australia Thomosn South-Western 2006 - xxv, 736 p. : ill. ; 24 cm
8131501574 (pbk)
Marketing
Marketing-Management--Marketing environment--Decision making--Business marketing--Advertising--Public relations--Sales promotion--Personal selling--FMS
658.8 / MCD