Introduction to marketing (Record no. 4049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8131501574 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | MCD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Mcdaniel, Carl |
| -- | Charles W. Lamb |
| -- | Joseph F. Hair |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Thomosn South-Western |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 736 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Marketing-Management |
| Keywords | Marketing environment |
| -- | Decision making |
| -- | Business marketing |
| -- | Advertising |
| -- | Public relations |
| -- | Sales promotion |
| -- | Personal selling |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Asia Book | 851.00 | 658.8 MCD | 5570 | 1 | Books |