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Sales and advertising management

Sarkar, Manoj Kumar

Sales and advertising management - New Delhi Crest Publishing House 2000 - vi, 216 p. ; 24 cm.

ISBN: 8124202176 (hb)

Subjects--Topical Terms:
Sales management--Sales planning--Sales promotion--Pricing strategies--Sales forecasting --Consumer behavior--Sales budget--FMS

Dewey Class. No.: 658.81 / SAR

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