Sales and advertising management (Record no. 4060)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00454nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8124202176 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.81 |
| Author Mark | SAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Sarkar, Manoj Kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Sales and advertising management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Crest Publishing House |
| Date of publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 216 p. |
| Dimensions | ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Sales management |
| Keywords | Sales planning |
| -- | Sales promotion |
| -- | Pricing strategies |
| -- | Sales forecasting |
| -- | Consumer behavior |
| -- | Sales budget |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 595.00 | 658.81 SAR | 4892 | 1 | Books |