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Advertising

Sontakki, C. N.

Advertising - New Delhi Kalyani Publishers 2006 - 520 p. : ill. ; 24 cm.

ISBN: 812723091X (pbk)

Subjects--Topical Terms:
Advertising--Advertising goals--Economic aspects--Advertising media--Advertising response--Buying motives--FMS

Dewey Class. No.: 659.1 / SON

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