Advertising (Record no. 4088)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00412nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 812723091X (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | SON |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Sontakki, C. N. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Kalyani Publishers |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 520 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| Keywords | Advertising goals |
| -- | Economic aspects |
| -- | Advertising media |
| -- | Advertising response |
| -- | Buying motives |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Pak Book Corporation | 200.00 | 659.1 SON | 5505 | 1 | Books |