Introduction to marketing
Lancaster, Geoff Paul Reynolds
Introduction to marketing a step-by-step guide to all the tools of marketing - New Delhi Crest Publishing House 2003 - ix, 290 p. : ill. ; 23 cm.
8124202982 (pbk)
Marketing-Management--Logistics management--Market segmentation--Consumer behavior--Sales forecasting --Personal selling--Portfolio analysis--FMS
658.8 / LAN
Introduction to marketing a step-by-step guide to all the tools of marketing - New Delhi Crest Publishing House 2003 - ix, 290 p. : ill. ; 23 cm.
8124202982 (pbk)
Marketing-Management--Logistics management--Market segmentation--Consumer behavior--Sales forecasting --Personal selling--Portfolio analysis--FMS
658.8 / LAN