Introduction to marketing (Record no. 4098)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8124202982 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | LAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Lancaster, Geoff |
| -- | Paul Reynolds |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to marketing |
| Sub Title | a step-by-step guide to all the tools of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Crest Publishing House |
| Date of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 290 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing-Management |
| Keywords | Logistics management |
| -- | Market segmentation |
| -- | Consumer behavior |
| -- | Sales forecasting |
| -- | Personal selling |
| -- | Portfolio analysis |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 275.00 | 658.8 LAN | 4888 | 1 | Books |