International marketing research
Kumar, V.
International marketing research - New Delhi Prentice-Hall of India 2003 - xxx, 448 p. : ill. ; 23 cm.
8120321677 (pbk) 8178089335
Marketing research--International marketing research--Research process--Primary data research--Scale development--Data analysis--FMS
658.848 / KUM
International marketing research - New Delhi Prentice-Hall of India 2003 - xxx, 448 p. : ill. ; 23 cm.
8120321677 (pbk) 8178089335
Marketing research--International marketing research--Research process--Primary data research--Scale development--Data analysis--FMS
658.848 / KUM