International marketing research (Record no. 4116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00487nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120321677 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8178089335 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Author Mark | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kumar, V. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Prentice-Hall of India |
| Date of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 448 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| Keywords | International marketing research |
| -- | Research process |
| -- | Primary data research |
| -- | Scale development |
| -- | Data analysis |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 195.00 | 658.848 KUM | 5127 | 1 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 195.00 | 658.848 KUM | 4770 | 2 | Books |