The influence of staff behavior, brand identification, and brand image on brand loyalty with mediating effect of customer satisfaction
Komel Jamil (25483)
The influence of staff behavior, brand identification, and brand image on brand loyalty with mediating effect of customer satisfaction - Islamabad (unpublsihed) 2021 - vii, 72 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing Faculty of Management Sciences Thesis supervisor: Dr. Shahzad Ahmad Khan Includes bibliographical references and appendix
Thesis (MS)--Riphah International University, 2021
English
Marketing--Brand identification--Customer satisfaction--Brand image--Staff behavior--FMS
658.8 / KOM
The influence of staff behavior, brand identification, and brand image on brand loyalty with mediating effect of customer satisfaction - Islamabad (unpublsihed) 2021 - vii, 72 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing Faculty of Management Sciences Thesis supervisor: Dr. Shahzad Ahmad Khan Includes bibliographical references and appendix
Thesis (MS)--Riphah International University, 2021
English
Marketing--Brand identification--Customer satisfaction--Brand image--Staff behavior--FMS
658.8 / KOM