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International marketing

Cateora, Philip R. John L. Graham

International marketing - New Delhi Tata McGraw-Hill 2002 - xxv, 694 p. : ill. ; 28 cm.

ISBN: 0070499470 (pbk) 9780072398847 (hb) 0072398841

Subjects--Topical Terms:
Export marketing
International business enterprises--Global markets--Global marketing strategies--Emerging markets--Supplementary material--Exporting and logistics--RSBM--FMS

Dewey Class. No.: 658.848 / CAT

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