International marketing (Record no. 4150)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00629nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070499470 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072398847 (hb) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072398841 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Author Mark | CAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Cateora, Philip R. |
| -- | John L. Graham |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw-Hill |
| Date of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 694 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Export marketing |
| -- | International business enterprises |
| Keywords | Global markets |
| -- | Global marketing strategies |
| -- | Emerging markets |
| -- | Supplementary material |
| -- | Exporting and logistics |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 658.848 CAT | 5031 | 1 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.848 CAT | 119948 | 2 | Books |