International marketing
Cateora, Philip R. John L. Graham
International marketing - Boston McGraw-Hill 2007 - xxxii, 702 p. : ill. (col.) ; 27 cm.
0071105948 (pbk) 9780071105941
Export marketing
International business enterprises--Global markets--Global marketing strategies--Emerging markets--Supplementary material--Exporting and logistics--FMS
658.848 / CAT
International marketing - Boston McGraw-Hill 2007 - xxxii, 702 p. : ill. (col.) ; 27 cm.
0071105948 (pbk) 9780071105941
Export marketing
International business enterprises--Global markets--Global marketing strategies--Emerging markets--Supplementary material--Exporting and logistics--FMS
658.848 / CAT