International marketing (Record no. 4154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00592nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071105948 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071105941 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Author Mark | CAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Cateora, Philip R. |
| -- | John L. Graham |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 702 p. |
| Illustrations | : ill. (col.) |
| Dimensions | ; 27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Export marketing |
| -- | International business enterprises |
| Keywords | Global markets |
| -- | Global marketing strategies |
| -- | Emerging markets |
| -- | Supplementary material |
| -- | Exporting and logistics |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Pak Book Corporation | 3095.00 | 658.848 CAT | 5495 | 1 | Books |