Brand management
Dutta, Kirti
Brand management principles and practices - New Delhi Oxford University Press 2012 - xxiii, 455p. : ill., col. ; 24 cm. +CD
Include bibliographical references and index.
9780198069867 (pbk)
Brand management--Brand management process--Brand advertising--Brand design--E branding--Marketing--FMS
658.827 / DUT
Brand management principles and practices - New Delhi Oxford University Press 2012 - xxiii, 455p. : ill., col. ; 24 cm. +CD
Include bibliographical references and index.
9780198069867 (pbk)
Brand management--Brand management process--Brand advertising--Brand design--E branding--Marketing--FMS
658.827 / DUT