Brand management (Record no. 41579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00524nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780198069867 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | DUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Dutta, Kirti |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management |
| Sub Title | principles and practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Oxford University Press |
| Date of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 455p. |
| Illustrations | : ill., col. |
| Dimensions | ; 24 cm. |
| Accompanying material | +CD |
| 500 ## - GENERAL NOTE | |
| General note | Include bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand management |
| Keywords | Brand management process |
| -- | Brand advertising |
| -- | Brand design |
| -- | E branding |
| -- | Marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Uniform Resource Identifier (Invoice Number) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased : Oxford University Press | 620.00 | 658.827 DUT | 55215 | 1 | 92855132 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased : Oxford University Press | 620.00 | 658.827 DUT | 55216 | 2 | 92855132 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased : Oxford University Press | 620.00 | 658.827 DUT | 55217 | 3 | 92855132 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased : Oxford University Press | 620.00 | 658.827 DUT | 55218 | 4 | 92855132 | Books |