Kellogg on integrated marketing
Dawn Iacobucci (editors) Bobby Calder (editors)
Kellogg on integrated marketing the kellogg marketing faculty and the faculty of integrated marketing communications at the medill school journalism - New Delhi Wiley-India 2003 - xxi, 314 : ill. ; 22 cm.
Index Included.
8126511249 (pbk)
Marketing --Marketing communication --Integrated marketing --Consumer experience --Viral marketing --Right customers --Customer profitability --Integrated marketing --FMS
658.8 / KEL
Kellogg on integrated marketing the kellogg marketing faculty and the faculty of integrated marketing communications at the medill school journalism - New Delhi Wiley-India 2003 - xxi, 314 : ill. ; 22 cm.
Index Included.
8126511249 (pbk)
Marketing --Marketing communication --Integrated marketing --Consumer experience --Viral marketing --Right customers --Customer profitability --Integrated marketing --FMS
658.8 / KEL