Kellogg on integrated marketing (Record no. 4167)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8126511249 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Dawn Iacobucci (editors) |
| -- | Bobby Calder (editors) |
| 245 ## - TITLE STATEMENT | |
| Title | Kellogg on integrated marketing |
| Sub Title | the kellogg marketing faculty and the faculty of integrated marketing communications at the medill school journalism |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Wiley-India |
| Date of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 314 |
| Illustrations | : ill. |
| Dimensions | ; 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index Included. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing communication |
| -- | Integrated marketing |
| -- | Consumer experience |
| -- | Viral marketing |
| -- | Right customers |
| -- | Customer profitability |
| -- | Integrated marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Saeed Book Bank Islamabad | 399.00 | 658.8 KEL | 5217 | 1 | Books |