Knowledge-Based marketing
Chaston, Ian
Knowledge-Based marketing the twenty-first century competitive edge - New Delhi Response Books 2004 - xi, 274 p. : ill. ; 24 cm.
Included Index .
817829396 X (pbk)
Marketing research
Market research-methodology --Construction knowledge plans --Knowledge-based positioning --Customer relationships --Product knowledge --E-commerce --FMS
658.83 / CHA
Knowledge-Based marketing the twenty-first century competitive edge - New Delhi Response Books 2004 - xi, 274 p. : ill. ; 24 cm.
Included Index .
817829396 X (pbk)
Marketing research
Market research-methodology --Construction knowledge plans --Knowledge-based positioning --Customer relationships --Product knowledge --E-commerce --FMS
658.83 / CHA