Knowledge-Based marketing (Record no. 4178)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00573nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 817829396 X (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Chaston, Ian |
| 245 ## - TITLE STATEMENT | |
| Title | Knowledge-Based marketing |
| Sub Title | the twenty-first century competitive edge |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Response Books |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 274 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Included Index . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| -- | Market research-methodology |
| Keywords | Construction knowledge plans |
| -- | Knowledge-based positioning |
| -- | Customer relationships |
| -- | Product knowledge |
| -- | E-commerce |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 658.83 CHA | 4870 | 1 | Books |