Marketing research
Cooper, Donald R. Pamela S. Schindler
Marketing research concepts and cases - New Delhi Tata McGraw-Hill 2006 - xxii, 771 p. : ill. ; 24 cm.
Index Included.
0070600910 (pbk)
Marketing research
Marketing research-Methodology --Marketing research process --Research design --Surveys and interviews --Marketing goals --Marketing strategy --Marketing tactics --FMS
658.83 / COO
Marketing research concepts and cases - New Delhi Tata McGraw-Hill 2006 - xxii, 771 p. : ill. ; 24 cm.
Index Included.
0070600910 (pbk)
Marketing research
Marketing research-Methodology --Marketing research process --Research design --Surveys and interviews --Marketing goals --Marketing strategy --Marketing tactics --FMS
658.83 / COO