Marketing research (Record no. 4179)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00584nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070600910 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | COO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Cooper, Donald R. |
| -- | Pamela S. Schindler |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Sub Title | concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw-Hill |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 771 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index Included. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| -- | Marketing research-Methodology |
| Keywords | Marketing research process |
| -- | Research design |
| -- | Surveys and interviews |
| -- | Marketing goals |
| -- | Marketing strategy |
| -- | Marketing tactics |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Progressive International | 802.95 | 658.83 COO | 5282 | 1 | Books |