Brand positioning
Sengupta, Subroto
Brand positioning strategies for competitive advantage - New Delhi Tata McGraw-Hill 2006 - xiv, 297 p. : ill. ; 23 cm.
Index Included.
0070581592 (pbk)
Brand name products
Marketing-Management --Brand positioning --Brand attributes --Product features --Brand loyalty pyramid --Brand personality --FMS
658.827 / SEN
Brand positioning strategies for competitive advantage - New Delhi Tata McGraw-Hill 2006 - xiv, 297 p. : ill. ; 23 cm.
Index Included.
0070581592 (pbk)
Brand name products
Marketing-Management --Brand positioning --Brand attributes --Product features --Brand loyalty pyramid --Brand personality --FMS
658.827 / SEN