Brand positioning (Record no. 4180)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00568nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070581592 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Sengupta, Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning |
| Sub Title | strategies for competitive advantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw-Hill |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 297 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index Included. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products |
| -- | Marketing-Management |
| Keywords | Brand positioning |
| -- | Brand attributes |
| -- | Product features |
| -- | Brand loyalty pyramid |
| -- | Brand personality |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Saeed Book Bank | 396.00 | 658.827 SEN | 6339 | 1 | Books |