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International marketing

Terpstra, Vern Ravi Sarathy Ravi Sarathy

International marketing - United States South-Western 2000 - xxv, 753 p. : ill. (col.) ; 28 cm.

ISBN: 0030211123 (hb)

Subjects--Topical Terms:
International marketing
Export marketing
International business--International environment--Economic environment--Global marketing strategy--International product policy--International promotion--International marketing services--Information technology--FMS

Dewey Class. No.: 658.84 / TER

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