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International marketing

Cateora, Philip R. John L. Graham

International marketing - New Delhi Tata McGraw-Hill 2005 - xxxiii, 697 p. : ill. ; 28 cm.

ISBN: 0070598797 (pbk) 978007059799 (pbk)

Subjects--Topical Terms:
Marketing
Export marketing
International business enterprises--Global marketing--Marketing research--Marketing strategies--Supplementary material--Marketing management--Global perspective--FMS

Dewey Class. No.: 658.84 / CAT

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