International marketing (Record no. 4186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00594nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070598797 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978007059799 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Author Mark | CAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Cateora, Philip R. |
| -- | John L. Graham |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw-Hill |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 697 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Export marketing |
| -- | International business enterprises |
| Keywords | Global marketing |
| -- | Marketing research |
| -- | Marketing strategies |
| -- | Supplementary material |
| -- | Marketing management |
| -- | Global perspective |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Progressive International | 450.00 | 658.84 CAT | 5279 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 658.84 CAT | 48692 | 2 | Books |