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Consumer behavior

Schiffman, Leon G. Joseph Wisenblit S. Ramesh Kumar

Consumer behavior - Malaysia Pearson 2020 - xxx, 670p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9789673498420(pbk)

Subjects--Topical Terms:
Consumer behavior--Marketing research--Consumer perception--social marketing--Consumer motivation --Marketing segmentation --FMS

Dewey Class. No.: 658.8342 / SCH

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