Consumer behavior (Record no. 41863)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00562cam a2200157 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789673498420(pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Author Mark | SCH |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Schiffman, Leon G. |
| -- | Joseph Wisenblit |
| -- | S. Ramesh Kumar |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Malaysia |
| Name of publisher | Pearson |
| Date of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 670p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behavior |
| Keywords | Marketing research |
| -- | Consumer perception |
| -- | social marketing |
| -- | Consumer motivation |
| -- | Marketing segmentation |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Allied books | 1895.24 | 658.8342 SCH | 80368 | 1 | Books |