Customer relationship management
Buttle, Francis Stan Maklan
Customer relationship management : Concepts and technologies - Abingdon Routledge 2019 - xxiii, 444 p. : ill., Col., ; 25 cm.
Includes bibliographical references and index.
9781138498259 (pbk)
Management
Data processing--Database marketing implementation--Customer relations--Database marketing--Relationship marketing--Marketing channels--CRM--FMS--RSBM
658.812 / BUT
Customer relationship management : Concepts and technologies - Abingdon Routledge 2019 - xxiii, 444 p. : ill., Col., ; 25 cm.
Includes bibliographical references and index.
9781138498259 (pbk)
Management
Data processing--Database marketing implementation--Customer relations--Database marketing--Relationship marketing--Marketing channels--CRM--FMS--RSBM
658.812 / BUT