Customer relationship management (Record no. 41864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138498259 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Author Mark | BUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Buttle, Francis |
| -- | Stan Maklan |
| 245 ## - TITLE STATEMENT | |
| Title | Customer relationship management |
| Sub Title | : Concepts and technologies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Abingdon |
| Name of publisher | Routledge |
| Date of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 444 p. |
| Illustrations | : ill., Col., |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| -- | Data processing |
| Keywords | Database marketing implementation |
| -- | Customer relations |
| -- | Database marketing |
| -- | Relationship marketing |
| -- | Marketing channels |
| -- | CRM |
| -- | FMS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Allied books | 12218.07 | 658.812 BUT | 80367 | 1 | Books |