Brands in the balance
Drawbaugh, Kevin
Brands in the balance meeting the challenges to commercial identity - London Pearson Education 2001 - viii, 278 p. : ill. (col.) ; 24 cm.
Index Included.
0273650351 (hb)
Brand name products-Management
Product management --Trademarks --Global brand --Brand family --Brand portfolio --Brand trademarks --Brand valuation --Mega-Brand --FMS
658.827 / DRA
Brands in the balance meeting the challenges to commercial identity - London Pearson Education 2001 - viii, 278 p. : ill. (col.) ; 24 cm.
Index Included.
0273650351 (hb)
Brand name products-Management
Product management --Trademarks --Global brand --Brand family --Brand portfolio --Brand trademarks --Brand valuation --Mega-Brand --FMS
658.827 / DRA