Brands in the balance (Record no. 4187)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00577nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273650351 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | DRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Drawbaugh, Kevin |
| 245 ## - TITLE STATEMENT | |
| Title | Brands in the balance |
| Sub Title | meeting the challenges to commercial identity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Pearson Education |
| Date of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 278 p. |
| Illustrations | : ill. (col.) |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index Included. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products-Management |
| -- | Product management |
| Keywords | Trademarks |
| -- | Global brand |
| -- | Brand family |
| -- | Brand portfolio |
| -- | Brand trademarks |
| -- | Brand valuation |
| -- | Mega-Brand |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Progressive International | 4242.00 | 658.827 DRA | 5266 | 1 | Books |