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Strategic marketing decisions in global markets

Doodle, Isobel Robin Lowe

Strategic marketing decisions in global markets - Australia Thomson 2005 - xxiv, 343 p. : ill., (Col.) ; 27 cm.

Index Included.

ISBN: 184480142 X (pbk) 9781844801428 (pbk)

Subjects--Topical Terms:
Marketing-Management
Market segmentation-Management --Strategic marketing --Decision making --Dynamic marketing --Global market --Marketing performance --FMS

Dewey Class. No.: 658.802 / DOO

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