Strategic marketing decisions in global markets (Record no. 4190)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00589nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 184480142 X (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781844801428 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Author Mark | DOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Doodle, Isobel |
| -- | Robin Lowe |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing decisions in global markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Thomson |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 343 p. |
| Illustrations | : ill., (Col.) |
| Dimensions | ; 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index Included. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing-Management |
| -- | Market segmentation-Management |
| Keywords | Strategic marketing |
| -- | Decision making |
| -- | Dynamic marketing |
| -- | Global market |
| -- | Marketing performance |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Book Finders | 850.00 | 658.802 DOO | 6006 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Book House | 658.802 DOO | 76997 | 2 | Books |