Business-to-business marketing
Morris, Michael H. Leyland F. pitt Earl D. Honeycutt
Business-to-business marketing a strategic approach - Thousand Oaks Sage Publications 2001 - xxiii, 536 p. : ill. ; 26 cm.
Include index.
0803959648 (hb)
Industrial marketing--Customer's purchasing operation--Buying decisions--Customer relationships--Research and intelligence--Industrial marketer--FMS
658.84 / MOR
Business-to-business marketing a strategic approach - Thousand Oaks Sage Publications 2001 - xxiii, 536 p. : ill. ; 26 cm.
Include index.
0803959648 (hb)
Industrial marketing--Customer's purchasing operation--Buying decisions--Customer relationships--Research and intelligence--Industrial marketer--FMS
658.84 / MOR